An effective logo will help any company achieve its goals. However, they have changed a lot since the logo’s inception. All today’s logo versions are based on the one that was introduced in 2006 and first appeared in the intro to the Pirates of the Caribbean. In 1995, though, the logo underwent a transformation into what would be the basis for the Disney logo we see today, featuring a light blue castle with the text “Walt Disney Pictures” displayed across it. From hundreds of movies and TV shows to billions of dollars in merchandising to two of the world’s largest theme parks in Disneyworld and Disneyland, there has been no shortage of successes for Disney, and the company shows no sign of slowing down in the slightest. This is a brief history of logos that opened every Disney video and DVD.1. In 2014 Disney released the New Disney Channel Logo. A lot of attention has been given to the font used to spell out the word “Walt Disney” as well. With the release of Pirates of the Caribbean: Dead Man’s Chest in 2006, a new “modern” logo appeared. This logo and versions of it were used in cartoon shorts after Mickey gained popularity. Across the Pacific in Japan, Tokyo DisneySea opened in September, looking to the myths, legends, and lore of the ocean as the inspiration for its attractions and shows. Since 2006, all movie intros have been a version of this logo-revealing sequence. Disney’s logo was a tribute to the early animation that the company was producing at the time. It’s not surprising that some things that Walt Disney said over the course of his life have become memorable quotes that still resonate with everyone from young children to budding entrepreneurs. Developing the Disney logo and keeping it fresh over the years has always been part of the equation. History of the Disney LogoThe original Disney logo showed the profile of Mickey Mouse. It was both a unique design and a testament to the technological advancements in animation that Disney was making at the time. In 2016, Disney netted $9.39 billion, showing growth for a seventh straight year. When animated, as the logo always was in the company’s films and TV shows, the logo would revolve and change colors. This logo has only appeared on very early CDs during 1988, including Oliver & Company and Silly Songs. The Steamboat Willie cartoon was a hit, and in 1929 Walt Disney Productions was formed around its success. Now let’s explore the history of the Disney logo. To do this, Disney came up with a highly unique and recognizable font to spell out “Walt Disney”. The logo many of us remember, in its varying shades of blue with some white font, was introduced to moviegoers in 1985 alongside The Black Cauldron and was left largely unchanged for a decade. It was both an entertainment and financial success for Walt and the Disney company. Their use of multiple versions of their logo is a great example of a company successfully tying their message to multiple logos and is a good model to follow for those considering using multiple versions of their logo at the same time. Lasting a full 25 seconds, it was a computer-generated animation in which the camera pans backward over a dynamic kingdom-scape culminating in a “fly-over” of Cinderella’s castle. However, few people know that the breathtaking Cinderella castle on the Disney logo was inspired by a real location, the Neuschwanstein Castle in Bavaria. Through talent, perseverance, and hard work, the company is a world-renowned giant in the entertainment industry. If you continue to use this site we will assume that you are happy with it. As time went on, full-length movies and television ventures featured similar logos to the early versions with tweaks made depending on the medium. In the mid-1950s, Disneyland was opened in California. The current Walt Disney World logo is instantly recognizable all over the world. Iconic organizations seem to have an easily identifiable logo. In “The Story Behind…” series I take a look at the history of anything related to movies. The logo we see today took some time to come about, and it's been revamped from other versions starting with the introduction of the castle in 1985 via the cult classic film The Black Cauldron. After it was discontinued in some year, it was also used on the Disney's Wonderful World of Reading logo until 1996. Disney Logos History Walt Disney is one of the world’s biggest entertainment companies. From movies and TV shows to merchandise and theme parks, Disney now has a hand in almost everything…and it all started with a cartoon mouse. A look at the history of the Walt Disney logo would be incomplete without mentioning the founder, Walt Disney albeit, after his demise in 1966 at the age of 65. Every single variation of the Walt Disney Pictures logo. He founded Walt Disney Productions along with his brother Roy. For a company that stakes its brand on state-of-the-art graphics, it’s important to have a logo that lives up to its reputation. This site uses Akismet to reduce spam. It’s unquestioned that the Disney logo is incredibly effective. Audiences simply saw "Walt Disney Presents" or "Walt Disney Pictures Presents" onscreen. That was a complete animated episode, which depicted a beautiful fairy-tale panorama shot from the vantage point of the camera flying backward over the castle, eventually landing and catching the entire building. Among the flags wavering over the castle towers, there is one with the coat of arms of the Disney family. The current Walt Disney logo is incredibly impressive in its detail, displaying Cinderella’s castle in all its splendor, complete with balconies, towers, windows, and a moat. One of them are the logos of the various studios, this time that of Walt Disney Pictures. Starting from 1985's The Black Cauldron and going all the way until the present. In 1919, he had a short stint as a newspaper artist before embarking on his well-known career as an animator, entrepreneur, and successful businessman. At the end of 1937, Disney’s first full-length animated film, Snow White and the Seven Dwarfs, had its premiere. The Walt Disney Pictures logo. Originally established in 1923 by Walter Elias "Walt" Disney, "Walt Disney Productions" (renamed "The Walt Disney Company" in 1986) produced its first animated film, Snow White and the Seven Dwarfs, in 1937, but never used a proper logo until … A multi-billion dollar business should have a logo befitting its stature within its industry. The first logo debuting in 1937. Video screenshot from The Deadly Squid via YouTube, With the release of 1985’s, The Black Cauldron, the “modern” logo many identify with made its initial appearance. With successful movie and television ventures that generate billions of dollars in advertising and merchandise revenue, not to mention wildly popular theme parks, Disney’s future looks as magical as its past. Since every Disney movie starts with an animation of the logo, people who enter into one of the Disney theme parks feel like they are stepping into a real-life Disney movie. The successful animator won 22 Academy Awards during his lifetime and founded the famous theme parks, Disneyland and Walt Disney World. The only one major change came in 2011 with the decision to drop “Walt” and “Pictures” from the title, which simply left the title, “Disney”. The Disney logo is one of the most iconic and recognizable logos in the history of business. The popularity of the Disney LogoThe Disney logo is etched into pop culture as a symbol of entertainment and whimsical fun. These shorts were successful, but, unfortunately, Walt Disney failed to protect his legal copyright on the characters, and he lost the contract to them in February of 1928. We use cookies to ensure that we give you the best experience on our website. Through the worlds that they have created, Disney offers a ticket inside, a way to explore realms and possibilities that stretch the mind and put a smile on your face. It took a few early failures for Walt Disney to find his niche in the motion picture business, but a now-famous mouse launched him and his company on the path to success and worldwide recognition. Walt Disney’s first business venture, Laugh-O-Gram Studios, went bankrupt in 1923. Even the famous Walt Disney “signature” has a past that’s somewhat shrouded in mystery. Friends logo and the history of the TV show, Champion logo and some history of the business, Minecraft Logo and the History of the Business, Spotify logo and the history of the business, Fortnite logo and the history of the business, FedEx Logo and the History of the Company, Adobe logo and the history of the business. The current logo has intricate detail, things like balconies, windows and a moat that captivates the movie-goer from the moment the movie reel is set in motion. Walter Elias “Walt” Disney was born on December 5, 1901, in Hermosa, Illinois. Walt was involved in the planning and property purchase for what would become Walt Disney World in Orlando, Florida when he passed away of lung cancer at the end of 1966. Over the next few years, Walt Disney Studios made a series of animated films including Pinocchio, Fantasia, and Bambi,resulting in enormous business success. Beginning with 1995’s Toy Story, the 1985 logo was swapped out for one that was more dynamic and befitting to the film it introduced. It was introduced in Fall 2011, and it's still used as … Later it was replaced with the drawing of the France-based Chateau D’usse. In both its animated, unanimated, and simplified forms, Disney has made their logo a critical part of their marketing and branding efforts. The current Walt Disney logo has retained its original elements. When it first began, Disney’s logo showed the profile of Mickey. Founded in 1923, Disney is now a household name. It comes again forming a "V" this time, next to the "D" and for the third time forming another "D". The current logo, both animated and unanimated, also serves as an immediately recognizable symbol of Disney and all the wonder that the company has come to represent. The History of DisneyWalt Disney, now considered one of the most successful artists and businessmen of all time, wasn’t always so successful. All in all, Disney has managed to create an incredibly popular logo and perfectly integrate it into their marketing efforts, making the history of the Disney logo a great example to learn from. With the help of his brother, Walt Disney began to produce two cartoon shorts, Alice and Oswald the Lucky Rabbit. Though the company dates back to the 1920s, it may surprise people that many of the current elements of the logo have much more recent origins. Using the Walt Disney iconic wordmark since 1996, the brand also added a beautiful graphical element to its visual identity in 2005. fxbfxAs Disney is responsible for the marketing and distribution of all Pixar films, Pixar created a custom-made logo by using the Renderman Software for use for all of their films up till 2007. D&D Beyond While the characters Disney creates are the driving force behind the brand’s merchandise sales, the logo is still an inseparable part of Disney’s merchandising as well. When the current generation seems to demand a new logo, the team at Disney can be counted on to come through for them. From appearances on clothing to its presence at the start of each Disney film, the logo is everywhere today and immediately recognizable. Disney Channel logo: Date: 29 December 2020: Source: File:Disney channel 2019.png: Author: The Walt Disney Company: Licensing. Much of its success can be attributed to the decisions made by its founder and current company executives. In addition to revealing the standard Disney Junior logo, other variations were released as well, most shows that air on Disney Junior have their own variation of the logo, with the standard "Disney" written in Walt Disney's famous handwriting and a large chunky font displaying "Junior" with each letter designed from an aspect or character from that particular show. Make sure your logo is well thought-out to set your business apart. Olive Garden Logo Design History and Evolution, Google Play Logo Design, History, & Evolution, State Farm Logo Design And Evolution: Everything You Need To Know, American Airlines Logo Design, History, & Evolution, “You’re dead if you aim only for kids. Today, the company is a brand name in the movie industry, not to mention that it is a conglomerate serving as a hostname to many different entities. 1st Logo (2001-2005) Nicknames: "CGI Tinkerbell I", "Pure Digital Magic" Logo: On a night-sky background, a spark shoots at the middle of the screen, forming a "D". Learn how your comment data is processed. History of the Disney Logo The original Disney logo showed the profile of Mickey Mouse. This was used for a long time, and was only transformed in 1995.It was during 1995 that the logo went through a transformation. At that time the very first Walt Disney logo was created. It was both a unique design and a testament to the technological advancements in animation that Disney was making at the time. Obviously, it knows what it’s doing since Disney has recently been named by Brand Finance as the world’s most powerful brand. Here are some great advice from the quintessential showman and successful businessman: Making his public debut in the cartoon short, “Steamboat Willie,” Mickey Mouse was the central character that set Walt Disney on the path to success. Not surprisingly, he played a key role in early Disney logos that featured his image along with an early version of Walt’s famous signature and the phrase “animation studios”. Yet again, when animated, this logo shows the advances Disney has made in animation and touts the technological capabilities of the company. The Walt Disney Company is no different. Design Elements of the Disney LogoAs mentioned, much of Disney’s logo design is dedicated to showing their advances in graphics and animation. It’s part of show business, the business of building entertainment.”. This logo was used until 2006 when Disney adopted the logo we now see today. Like any nearly 100-year-old company, Disney has tweaked a few things over the years to stay on top, and their logo has seen a few changes. Adults are only kids grown up, anyway.”, “We allow no geniuses around our studio.”, “We believed in our idea, a family park where parents and children could have fun together.”, “I never called my work an ‘art’. Copyright © 2021 - All rights reserved When animated, as the logo always was in the company’s films and TV shows, the logo would revolve and change colors. Making magic since 1923, Disney is the undisputed king of the entertainment industry. He also joined the Red Cross and drove an ambulance for a year in Paris during World War I. As a teenager, he began to draw and sold his work in his local neighborhood. Aside from this, though, the design of the Disney logo is meant to convey a sense of wonder and imagination. One last design element to note in the current Disney logo is the shooting star that arcs across the castle, which again creates a sense of wonder and conveys a message of wishes coming true. But to know the story of Disney is to know of its humble beginnings. Public domain Public domain false false: This logo image consists only of simple geometric shapes or text. It was a way of showing off the technological advancements Walt and company were making at that time. Interestingly enough, for the first 48 years, Disney had no logo. A company that creates worlds full of magic and miracles must have a beautiful logo to fit. 2000 logo. Disney has so effectively managed to associate their mission and message with their logo that people know exactly what they are in for just upon seeing the Disney logo attached to the production, product, or event. On November 23, 2011, Disney introduced an all new Disney logo that is inspired by the 2006 logo, but it only had "Disney" below the castle. Not surprisingly, he played a key role in early Disney logos that featured his image along with an early version of Walt’s famous signature and the phrase “animation studios”. History of the Disney Logo Making his public debut in the cartoon short, “Steamboat Willie,” Mickey Mouse was the central character that set Walt Disney on the path to success. The difference between a great logo and a bad one will be measured in dollars and cents. You would expect that from a company whose success has been long-standing with a history rich in artistic heritage. This new logo featured a computer-animated castle and colors other than the traditional light blue and white combination. The man who lent his name to the company was a big fan of drawing as he grew up. By having their logo and the entrance to their theme parks look incredibly similar, the Disney logo is also able to serve as an advertisement for Disneyland and Disneyworld. It included a silhouette of Cinderella’s castle (based on the Disneyland version) along with the script in various shades of blue and white.​. The castle and shooting star was a regular staple of Disney television specials loved by children and adults. In 2000, Disney introduced a different logo, in which the screen was black and a … 1948–1984 Another logo based on Walt Disney's handwriting was created in the mid-1940s. Creating and updating an effective logo cannot be understated as a key element to Disney’s initial and continued success. Most of the movies had it silent, while some had its ending music play over the logo. It’s certainly a remarkable level of success, but what role did the Disney logo play in getting the company where it is today? Still undeterred, Disney came up with the idea of a cartoon called Steamboat Willie that featured a mouse character that would later be known as Mickey Mouse. Plans were made to outdo Disneyland by creating an even larger spectacle. The logo rotated and changed color on screen. Initially, Walt drew Mickey-Mouse profile and it was an original and unique design. In fact, Walt Disney got off to such a rocky start in his early career that his eventual success is now touted as one of the greatest stories of commitment and perseverance. It made a staggering $1.5 million during the Great Depression and won eight Oscars. A curved line is drawn, and "DiSNEY", in its corporate font, goes on top of "DVD". He was 65 years old. A great logo is an important, if subtle, ingredient to becoming an iconic organization. Like most companies, it began modestly and not without setbacks. The number of successful projects Disney has been involved with since that date are almost too numerous count. One of the most important elements that make the logo work is the fact that it changes along with its ever-changing audience. Never a good student in the traditional sense, Walt grew up daydreamer, getting his early inspirations from Mark Twain and Charles Dickens. The Walt Disney World nameplate uses two different styles of lettering. True to the original logo and Walt Disney’s intention, it’s an example of the technological capabilities of the Disney company. With just $20 to his name, Disney headed to Hollywood to start over again. Other Disney movies got their own unique logo animation, with the original lined castle and “Walt Disney Pictures” line being used on all movies for standardization. The first incarnation of the Walt Disney logo was introduced in 1937. This website uses cookies to ensure you get the best experience on our website. Your email address will not be published. One of five children, he worked hard from a young age to help support his family. Fandom Apps Take your favorite fandoms with you and never miss a beat. Since the complete Disney logo is so complex, Disney needed a way to more easily brand certain products and productions without having to print the entirety of Cinderella’s castle across them. Your email address will not be published. A company’s brand and values become instantly identified with an effective logo. Of course, it helps when your founder and original logo creator is one of the best illustrators of all time. *. From the beginnings of the company, Walt’s desire was to bring happiness to people through magical experiences, “to make magical experiences come alive.” Today, remaining relevant to its guests by providing a consistent brand experience is what drives the company. In 2003, the 1990 logo was updated with a seventh flag added to the castle. Instantly recognizable the world over, it is one of the key elements that has helped to make Disney an enormously successful company. 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